The Shift Towards Digital Corporate Meetings
The COVID-19 pandemic forced companies to seek new digital solutions. Online presentations, video calls, and virtual events have become integral to business communication. What was once an emergency measure is now the standard. However, digital communication, despite its clear advantages, comes with challenges—especially how to keep participants engaged.
Today’s conference attendees expect the ability to join remotely. But how can you maintain the same energy in a digital setting as in a live event? How do you share all the necessary information without overwhelming participants? In an increasingly competitive environment, static online presentations are no longer enough—attendees want more.
Digital Environments as the New Standard for Corporate Gatherings
The year 2020 reshaped the business world. Event organizers, in particular, faced some of the toughest challenges. Initially, many sought quick, makeshift solutions. But as the crisis persisted, innovators realized that business communication and event planning were undergoing a permanent shift. Some companies, like our partner Wienerberger, took a forward-thinking approach—and made the right move.
In today’s digital landscape, simply sharing a PowerPoint presentation over a video call is no longer sufficient. Companies need more engaging, visually appealing, and structured content. The rise of hybrid models, combining in-person and online elements, is further reshaping corporate events.
This shift led Wienerberger to partner with our Digital Vision division to develop its own digital environment. The result? World of Wienerberger—not just a one-time conference platform but a long-term tool for corporate training, product presentations, and business communication.
How Wienerberger Took Corporate Events to the Next Level
Traditional corporate events have always been limited by time and space. But Wienerberger was unwilling to be restricted. Instead of relying on static presentations, they opted for a more engaging and intuitive way to showcase their products and innovations—using 3D technology.
Developed by Digital Vision, the World of Wienerberger features detailed 3D models of building materials and constructions, helping industry professionals better understand complex technologies. The platform also incorporates professionally produced speaker segments using green screen technology, seamlessly integrating presenters into their content and creating a smooth, dynamic experience.
This digital solution also provides a cost-effective advantage—presentations and training sessions can be reused multiple times, significantly reducing costs and enhancing corporate communication efficiency.
Consistent Communication and a Stronger Brand Identity
A dedicated digital environment like World of Wienerberger ensures consistent corporate communication. Whether for expert presentations, partner training, or internal educational materials, everything is housed in a recognizable, branded space, reinforcing corporate identity. For partners and customers, this familiar and structured environment fosters a sense of belonging—almost like being "at home" with Wienerberger.
By investing in its own digital ecosystem, Wienerberger can present innovations consistently across all levels—whether to customers, business partners, or employees. Maintaining uniformity in online communication and visual identity further strengthens brand credibility and leadership in the industry.
The Future of Corporate Conferences and Education
Hybrid models that blend physical events with digital platforms offer businesses greater flexibility and reach. But where will conference organizers take things next as modern technology continues to evolve?
Expect greater adoption of augmented reality (AR), allowing customers and partners to interact with products virtually. Additionally, digitally tailored presentations designed for specific target groups will make corporate communication even more effective.
How a Visually Engaging Digital Presentation Can Elevate Your Business
Digital events aren’t just a backup plan for physical meetings—partners and customers now expect them. Instead of treating them as a secondary option, make them a core part of your digital strategy.
Wienerberger’s approach demonstrates that investing in a permanent digital environment offers long-term benefits—from better product understanding to stronger brand identity.
If you’re looking for ways to modernize corporate communication and showcase your products, creating your own digital world could be the solution.
